Precious metals dealer Trusted Bullion announces the acquisition of competitor as gold and silver eagle sales skyrocket
Minster, OH (PRWEB) August 11, 2010
With an industry-leading 3,700 perfect customer reviews on ebay and a 100% satisfaction rating, titanium-rated seller Trusted Bullion has cultivated a loyal following on the world's largest auction website. On Wednesday, it announced the expansion of its e-commerce presence by acquiring highly-trafficked competitor Guardian Commodities and introducing an all-new online store at www.trustedbullion.com. This is the second major move in six months for precious metals broker Guardian Commodities, which was formerly Gold&SilverNow.
About the Acquisition
The acquisition will elevate two complementary niche businesses into an immediate industry leader. Trusted Bullion offers a vast product offering, and has placed a special strategic emphasis on silver eagle coins, which recently set an all-time monthly record of 2.98 million coin sales in July. With large inventories, a fast shipping department, and a two-way buy/sell market, the company has long catered to mass market customers. Guardian Commodities has built its reputation as an international broker catering to high net-worth individuals and institutions, while offering unique industry services such as custom minting and IRA rollovers.
"We've enjoyed a long working relationship with Guardian Commodities," says Trusted Bullion founder and President Trent Henkaline. "The more we discussed our long term positioning in the precious metals market, particularly on the cusp of impending market volatility, the more it became obvious that an acquisition to strengthen our company, our brand, and our supply chain was the right move for our business and our customers. Guardian was the perfect fit strategically and ideologically."
The Trusted Bullion Website
The new and improved Trusted Bullion will combine the best of both companies into a larger, multi-faceted, premier destination for market information and bullion sales. The move coincides with the launch of a brand new website and a soon-to-be-announced custom product line of fractional gold bars produced for the mass market.
"I think what most excites us about this acquisition is the opportunity to really engage a growing marketplace with products specifically designed to meet customers' needs, " says Guardian President and former Apprentice finalist, Tarek Saab. "We hope the resources we provide will translate into actionable intelligence."
Gold and Silver Bullion
Trusted Bullion is one of the few precious metals dealers offering credit card checkout functionality and call-free ordering. The company sells gold American Eagles, silver AmericanCanadian Mint Maple Leaf coins, Johnson Matthey bars, Perth Mint coins and bars, Silver Buffalo Rounds, Chinese Pandas, Austrian Philharmonics, Gold Krugerrands, and more.
